Chris Eaton, a Biography by Chris Eaton

Author:Chris Eaton
Language: eng
Format: epub
ISBN: 9781927040676
Publisher: BookThug

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Domenico Monterossi had only one son. Ernest was it. When he immigrated from the Northern Italian village of Cinque Terre in 1923, evading mandatory military duty under Mussolini, he had dreams of creating an electrical family dynasty. This was what America had promised him. Instead, his beloved Isabella amped out girl after girl, with only the third youngest child, Ernesto, to show for his troubles. And the little brat never did learn the difference between a volt and a watt, spending all of his time at the movies instead of apprenticing with his father where he should have been.

When America finally joined the Second World War, Domenico enlisted, a much older man, just so he could contribute like his nephews and brothers and cousins in the resistance back home. He never returned. Ernesto’s mother pressured him to take things over, for his father’s sake, but because he had built up a dream of celebrity for himself, he refused to be part of the laboring class, and instead decided there was more money to be made in creating cheaper parts for other electricians to purchase. He was right. And he eked out a decent living with his small stable of employees for several years.

Then one of Monterossi’s technicians developed a urethane compound that could be color-infused. With the rise of interior design magazines, there was a higher demand for fixtures – particularly electrical outlets and light switches – that were more favorably delicate on the color spectrum. Traditional plastic fixtures were difficult to paint, so this new invention allowed all manner of new living environments. Within six months, Monterossi and Sons was the brand people asked for by name at their local hardware stores. Ernest was richer than he’d ever dreamed, and was able to buy new homes and automobiles for his mother and all his sisters, most of whom had already married and started having children of their own. By the time the competition caught up, the company still owned the patent on the process, and so he continued to make money even when consumers went elsewhere.

Ernest remained unsatisfied. How much talent or skill did it take to make plastic wall covers? But his schemes all seemed to fall back on him, like when he tried to take on the fashion industry, using this same color-infusion technology to create the first ethnic mannequins. He even changed the company name to Hollywood Montrose to sound more American, as many Italian companies were left floundering after the war. But before he could get them into market, Pucci launched a new test series of headless abstractions in Munich and Prague, enabling stores to avoid the whole race thing altogether while also not alienating their current Caucasian base. The same thing happened in the nineties, when he tried to create the sexiest mannequins on the market. Hence the reason why he needed Chris Eaton to help out. And then the young starlet Ema Hesire showed up at the coldest Oscar night on record and suddenly they were looking for ways to stick the nipples back on again.

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